'Heidis Land' : a zone between clichées and reality. Clichés are built up over a long time and they infiltered our imaginations, thinkings and views on a country or culture. 'Heidis Land' : a confrontation of the clichés in my mind and the reality as i live and feel it.and deals with the perception of Switzerland the Swiss like to convey, and the tourists likes to see. But what do we see? How do we want to be seen?
Will our perception not deceived by a marketing almost bordering propaganda and transfigured by a romanticized idea which is build up through time and history and becomes a cliché?